00:00 00:00 oh yeah well Michael I could go do sales that's not hard I can definitely reply 哦，是的，迈克尔，我可以去做销售，这并不难，我绝对可以回复 to emails yes you know I could well doter are you going to do [Laughter] 发送电子邮件 是的，你知道我很可能会溺爱你，你会这样做吗[笑声] that welcome to Dalton plus Michael today we're going to talk about do you 欢迎来到道尔顿和迈克尔，今天我们要谈论的是你吗？ need a business co-founder so many of you have seen our video do you need a 需要一位企业联合创始人，你们很多人都看过我们的视频，您需要一位吗？ tech co-founder I think we can summarize that as yes yes 科技联合创始人 我认为我们可以总结为 是 是 yes now a far more complicated question do you need a business co-founder it 是的，现在有一个更复杂的问题，你需要一个企业联合创始人吗？ would seem like these are you know yeah okay one-on-one why are we making this 看起来这些是你知道的，好的，一对一，我们为什么要做这个 video why why do why is this interesting 视频为什么为什么为什么这么有趣 question I think the short answer is yes asterisk and I think this comes down to 我认为简短的答案是肯定的星号，我认为这可以归结为 definitions what does it mean to be a non-technical founder and so if we 定义成为非技术创始人意味着什么，所以如果我们 Define this as does every startup need one person who can't Code full stop the 将此定义为每个初创公司都需要一个无法编写代码的人来完全停止 00:01 00:01 answer is of of course no that is what why would you even ask that question no 答案当然是否定的，这就是为什么你会问这个问题不 but like I think people think like I think we think that but we'll explain 但就像我认为人们的想法和我认为我们的想法一样，但我们会解释 we'll break this down and so let's talk about the as so basically every company 我们将对此进行分解，让我们来谈谈基本上每个公司 has stuff that needs to happen yes right and so to enumerate some of the tasks 有需要发生的事情，是的，所以列举一些任务 that need to happen that are not related to to writing code y let enies of these 需要发生与编写代码无关的事情，让这些事情发生 incorporation yes Bank payroll like yes you know bureaucratic filling out forms 公司注册是的银行工资单就像是的你知道官僚主义填写表格 paying taxes every year back office back whatever you want to call it someone's 每年纳税 后台办公室返还任何你想称之为某人的东西 got to do that if not you are breaking the law yep problem so someone has to do 必须这样做，否则你就违法了，是的，所以有人必须这样做 that yes talking to customers someone has to talk to a customer you don't need 是的，与客户交谈时，必须有人与您不需要的客户交谈 to know how to write code to talk to a customer right do not no so someone 知道如何编写代码来与客户交谈，所以不要有人 needs to do that yes hiring people that's not writing code but you have to 需要这样做，是的，雇用不写代码的人，但你必须这样做 interview people whatever right people won't just show up yeah sales is a 采访任何合适的人，他们不会轻易出现，是的，销售是一个 00:02 00:02 really important one we talk about this a lot if no one on the team considers it 非常重要的一个，如果团队中没有人考虑到这一点，我们会经常讨论这一点 their job to do sales we have a problem no sales will happen right and someone 他们的工作是做销售，我们有一个问题，销售不会发生，有人 that doesn't know how to code could do sales yep fundraising is another one do 不知道如何编码可以做销售，是的，筹款是另一件事 you need to know how to code to fundraise no negative customer support 您需要知道如何编码来筹集资金，没有负面的客户支持 as well totally like replying to yeah amen yes and so the point is as we're 也完全像回复“是的，阿门，是的”，所以重点是我们 enumerating all these anyone that is a Founder could be doing these and is 列举所有这些任何创始人都可以做这些并且是 qualified to do it yes but a technical co-founder is just as qualified to do 是的，但技术联合创始人也有资格这样做 these tasks as a non technical co-founder these are smart human tasks 作为非技术联合创始人，这些任务是聪明的人类任务 yeah smart generalist tasks and so we have seen lots of cases where everyone 是的，聪明的通才任务，所以我们已经看到很多情况，每个人 on the team may have a technical degree yes but there's still a clear someone 团队中可能有技术学位，是的，但仍然有一个明确的人 knows they have to do this stuff right man yes well I think that this is what's 知道他们必须做这件事，是的，我认为这就是 so interesting is that it's much easier for a technical person to do things that 有趣的是，对于技术人员来说，做以下事情要容易得多 just require general intelligence than it is for a business person to learn how 只需要一般智力而不是商业人士学习如何 00:03 00:03 to a code indeed as a business person I can attest to this fact but I 作为一名商人，我确实可以证明这一事实，但我 think that you know you've brought up a really good point um having the ability 认为你知道你提出了一个非常好的观点，嗯有能力 to do these tasks is different from having the appetite to do these tasks 完成这些任务与有兴趣完成这些任务是不同的 and to do them well and let's triple underline that word appetite yes it's 为了做好它们，让我们三次强调“食欲”这个词，是的，就是这样 not oh yeah well Michael I can go you know yeah do sales that's not hard I can 不，哦，好吧，迈克尔，我可以去，你知道，是的，做销售并不难，我可以 definitely reply to emails yes you know I could well doter are you going to do 一定要回复电子邮件，是的，你知道我很会照顾你，你打算做什么吗 that long pause long pause I think maybe I think you should look into 那个长长的停顿 我想也许我认为你应该调查一下 that I think this is extremely important right and I think that when we're 我认为这是非常重要的，我认为当我们 looking into this question we have to ask ourselves like who is going to adopt 考虑到这个问题，我们必须问自己谁会收养孩子 these tasks and responsibilities it could be a technical person it can be a 这些任务和职责 可以是技术人员 也可以是 non-technical person you need someone on your founding team who's willing to 非技术人员 您需要创始团队中愿意的人 adopt these tasks and do them well yeah with Vigor with excitement with like 接受这些任务并把它们做好是的，充满活力，充满兴奋，喜欢 00:04 00:04 want to be the best in the world at those tasks and not be grudgingly full 想要在这些任务上成为世界上最好的，而不是勉强完成 of excuses why they don't want to do it or that work is beneath them or whatever 他们不想做这件事或者工作不适合他们或者诸如此类的借口 right bringing toxicity into the company like no not that I also think what's 正确地给公司带来毒性，不，我也认为是什么 interesting is that if you are a technical person and you happen to be 有趣的是，如果你是一名技术人员，而你恰好是 solving your own problem the idea that you would need a business co-founder is 解决你自己的问题你需要一个企业联合创始人的想法是 not only um confusing because you know let's say You're Building A Dev tool 不仅令人困惑，因为你知道假设你正在构建一个开发工具 like your business co-founder probably is not the right person to sell or 就像您的企业联合创始人可能不是出售或出售的合适人选 fundraise or hire or talk to customers yeah um so literally the idea that you 筹款或雇用或与客户交谈是的，从字面上看，你的想法是 couldn't do those tasks is actually silly like a technical person should be 无法完成这些任务实际上是愚蠢的，就像技术人员应该做的那样 doing those tasks yes and if you're solving your own problem it's technical 做这些任务是的，如果你正在解决自己的问题，那就是技术性的 problem like it's kind of a no-brainer that you don't need a business 问题就像你不需要生意是理所当然的 co-founder maybe you need another Co I mean this is an example you know we'll 联合创始人也许你需要另一个公司我的意思是这是一个例子你知道我们会 talk about examples a little bit later but like if you look at something like 稍后再讨论例子，但是如果你看一下类似的东西 00:05 00:05 Nvidia yeah all the found were technical all of them were electrical engineers Nvidia 是的，所有发现的都是技术人员，他们都是电气工程师 with you know master's degrees or something in electrical engineering when 当你知道硕士学位或电气工程方面的东西时 you think about it how could a business person with no technical background even 你想一想，一个没有技术背景的商人怎么可能 come up with the idea for NVIDIA or been 为 NVIDIA 提出这个想法或已经 in a position to execute on it versus an electrical engineer yeah and so the CEO 与电气工程师相比，能够执行它，是的，所以首席执行官 of Nvidia I don't think he spends a lot of time coding to be honest with you but 老实说，我认为 Nvidia 并没有花很多时间编码，但是 the fact that he was a trained electrical engineer with a history of 事实上，他是一位训练有素的电气工程师，拥有 doing electrical engineering helped with a specific vision of how to build a new 从事电气工程有助于实现如何构建新的具体愿景 yes CPU company excuse me GPU company um that seems important right seems 是的 CPU 公司对不起 GPU 公司 嗯，这似乎很重要，对吧？ important I don't know if a non-tech Founder would have helped in video way 重要的是我不知道非技术创始人是否会以视频方式提供帮助 back in the day no um and certainly if they would have helped it's not obvious 回到过去，不，当然，如果他们会提供帮助，这并不明显 they would have been essential correct and so I think that um this idea oh the 他们本来是基本正确的，所以我认为这个想法哦 business person the MBA is essential that's not like it's possible that the 对于商业人士来说，MBA 是必不可少的，但这并不是说 technical person is essential and the business person's not essential I think 我认为技术人员是必不可少的，业务人员不是必需的 00:06 00:06 the other thing that we think about about a lot is let's say you don't want 我们经常考虑的另一件事是假设你不想要 to believe our Theory right talking about Theory let's say Theory right I 相信我们的理论是正确的 谈论理论 让我们说理论是正确的 我 don't like this because this is not flattering to me Michael I'm I don't 不喜欢这个，因为这对我来说并不讨人喜欢，迈克尔，我不喜欢 like what you guys are saying because it exactly doesn't help me um you could 就像你们所说的，因为这对我没有帮助，嗯，你可以 just look at big companies and ask yourself do there exist big companies 看看大公司，问问自己是否存在大公司 that have only technical Founders what would you say to that question yeah I 只有技术创始人，你对这个问题有何看法是的，我 mean let's look at the most valuable companies on on the stock market Google is 意思是让我们看看股票市场上最有价值的公司 Google 是 obviously two technical Founders yes in video we just talked about is all 显然，两位技术创始人是的，在我们刚才讨论的视频中就是全部 technical Founders yes Microsoft was two technical Founders when they started 技术创始人 是的，微软刚起步时有两位技术创始人 pretty valuable company pretty valuable company so wait that's of the most 非常有价值的公司 非常有价值的公司 所以等等 这是最有价值的公司 valuable companies in the world that's three of them so far yeah you know 到目前为止，世界上有价值的公司是其中三个，是的，你知道 Facebook is complicated about who's countered as a co-founder or not but Facebook 对于谁被反对为联合创始人这一问题很复杂，但 like you know Zuckerberg was a technical founder in movitz and all that and then 就像你知道的那样，扎克伯格是 movitz 的技术创始人，然后 if you look in the YC portfolio you know strip yep Dropbox yep there's a theme 如果你看看 YC 的作品集，你就会知道，strip 是的 Dropbox 是的，有一个主题 00:07 00:07 Here so sometimes I like to say like hey even if you don't want to believe these 在这里，所以有时我喜欢说“嘿”，即使你不想相信这些 theories you know you could just look it up right if this is your question do I 你知道的理论你可以查一下，如果这是你的问题，我可以吗 need a business co-founder you could just look it up and be like well if 需要一位企业联合创始人，你可以查一下，如果 Google didn't need one yeah but people will be able to point to other examples 谷歌不需要一个是的，但人们可以指出其他例子 and that's fair we're not we're not saying that you shouldn't have one we're 这是公平的，我们不是，我们不是说你不应该拥有一个，我们是 just saying you don't need it yes this is we're not arguing this is the 只是说你不需要它 是的，我们不是在争论这是 exhaustive truth yeah we're just saying it is not absolutely necessary and we 详尽无遗的事实是的，我们只是说这不是绝对必要的，而且我们 are providing proof of said argument and furthermore if you're using this as an 正在提供上述论点的证据，此外，如果您将此用作 excuse to not make forward progress that's kind of and here's a 没有取得进展的借口，这是这样的 here's a Cory to this is sometimes we see when you're selling into an industry 这是科里的说法，当你向某个行业销售产品时，有时我们会看到这一点 where a non-technical Founder has does have industry expertise and knows the 非技术创始人确实拥有行业专业知识并且了解 language of their customer that can be very helpful again I'm not arguing 他们客户的语言再次非常有帮助我不争论 necessary smart people can learn anything in my opinion okay but imagine 在我看来，必要的聪明人可以学到任何东西，但想象一下 you wanted to sell uh legal software sure if you had one of the founders who 你想出售呃合法软件，如果你有一位创始人 00:08 00:08 instead of learning how to code in college they went to law school and they 他们没有在大学学习如何编码，而是去了法学院，然后他们 were practicing attorney and they knew how to sell to attorneys that could help 是执业律师，他们知道如何向可以提供帮助的律师推销产品 that sounds pretty legit that could help right let's say that you're selling 这听起来很合法，可能会有所帮助，假设您正在销售 software to doctors in hospitals it might help that there's someone who's a 向医院医生提供软件可能会有所帮助，因为有人是 doctor or yeah maybe you're making a prescription drug or maybe you're making 医生或者是的，也许你正在制作处方药或者也许你正在制作 a drug Distribution Company like yep might help what I will say though is 像yep这样的药品分销公司可能会有所帮助，但我要说的是 that like don't let yourself be held back by these fake limitations yeah 就像不要让自己被这些虚假的限制所阻碍是的 these are fake I think that's such a great way to like close off this 这些都是假的，我认为这是关闭此内容的好方法 thinking I think the reason we got a lot 我认为我们得到很多的原因 of requests to this video I think it was from technical Founders yeah that had 对这个视频的请求我认为是来自技术创始人是的 been told by like investors orb you need you need a business founder yes and are 像投资者 orb 一样告诉你，你需要你需要一个企业创始人，是的，是的 kind of looking for Our advice about that or like they're not really sure 有点寻求我们的建议，或者他们不太确定 yeah and I think a lot of times when investors give a Founder that feedback 是的，我想很多时候当投资者给创始人这样的反馈时 which is you need a business co-founder yeah they're actually giving you direct 那就是你需要一个商业联合创始人是的，他们实际上给了你直接 00:09 00:09 feedback on what they see as a deficiency in your appetite to do the 对他们认为您缺乏做某事的兴趣的反馈 work yes yes in a polite way or or or the quality that you did the work the 工作 是 是 以礼貌的方式或或或您所做工作的质量 quality of your Petra the quality of how 佩特拉的质量如何 you set up your your your company um but that doesn't mean you don't have the 你成立了你的公司，但这并不意味着你没有 skills to do it yeah like if you meet with someone like I don't want to do 做到这一点的技巧是的，就像你遇到了我不想做的人一样 sales I hate doing sales sales is bad yeah a lot of advice would be yeah maybe 销售 我讨厌做销售 销售很糟糕 是的，很多建议是的 是的，也许 you should get an on- Tech founder right well by the way that's why I hate that 顺便说一句，你应该找到一位技术上的创始人，这就是我讨厌的原因 advice because that advice is suggesting the solution versus telling you the 建议，因为该建议是建议解决方案而不是告诉您 problem which is like hey it you might have to talk to your customer 问题就像嘿，你可能需要和你的客户谈谈 like you don't seem like you like that that's going to screw you there are many 就像你看起来不喜欢那样，那会搞砸你的，有很多 ways of solving that you you could learn to like it you could hire someone who 解决这个问题的方法 你可以学会喜欢它 你可以雇用一个人 does you could hire an engineer who does you can hire um but I do think that 你可以聘请一名工程师吗？你可以聘请嗯，但我确实认为 don't believe this idea that there's some magic with like one business person 不要相信像一个商人一样有魔力的想法 Plus One tech person equals startup win no no and I think along these lines 加一个技术人员等于初创公司获胜不不，我认为沿着这些思路 sometimes people have a lot of push back of our advice on why you need a 有时人们对我们的建议有很多反对意见，不知道为什么你需要一个 00:10 00:10 co-founder full stop but our argument is not you need a business co-founder to 联合创始人句号，但我们的论点不是你需要一个企业联合创始人 teach you business because they went to business school no it's just that this 教你做生意，因为他们上过商学院，不，只是这个 is so hard you need another person to go through this experience with it's not 太难了，你需要另一个人来经历这个经历，而不是 that there's any one particular bit of experience that is necessary right like 有任何一种特定的经验是必要的，就像 100% you need someone to offer emotional support CU this thing is going to be 100% 你需要有人提供情感支持 CU 这件事将会是 hard yeah yes yes all right good shot sounds good thanks [Music] man [Music] 很难 是的 是的 好吧，好镜头听起来不错，谢谢 [音乐] 伙计 [音乐]