00:00 00:00 let's say that changing the world is like uprooting a tree like a big old 可以说,改变世界就像连根拔起一棵大树 tall tree imagine there were two founders one founder knew that trees have roots 高大的树想象有两个创始人,其中一个创始人知道树有根 and the other founder had no idea right like the trees with roots person 而另一位创始人就像树有根的人一样不知道 they have an advantage they have a very large advantage the tree without roots 他们有一个优势 他们有一个非常大的优势 无根之树 person they're gonna have a lot of very horrible 他们会有很多非常可怕的人 uh how do i freeze this on the job learning so yeah 呃,我该如何在工作学习中冻结这个,所以是的 it's not moving like we don't get it like like we 它不像我们那样移动,就像我们没有得到它一样 we we're pushing it in it won't fall over yeah we've done all the math like 我们把它推进去,它不会翻倒是的,我们已经完成了所有的数学计算 if the tree ends right where the ground begins like pushing like this it should 如果树的终点就在地面开始的地方,像这样推,它应该 it should work hey this is michael cybel with dalton 它应该可以工作嘿这是迈克尔·塞贝尔和道尔顿 caldwell and welcome to rookie mistakes we asked yc founders for their rookie 考德威尔,欢迎新秀错误,我们向 yc 创始人询问了他们的新秀 mistakes so we could share them with you and help you avoid them 错误,以便我们与您分享并帮助您避免它们 00:01 00:01 here's the next comment that was written by oyc founder 这是 oyc 创始人写的下一条评论 we built a product because we thought the world should be a certain way 我们创造了一个产品,因为我们认为世界应该是某种方式 not because we had a customer who actually wanted to buy the thing we were 不是因为我们有一位真正想购买我们产品的客户 building this is coming from a pure place and we 建造这个来自一个纯净的地方,我们 look at our heroes right we look at elon musk 看看我们的英雄,我们看看埃隆·马斯克 we look at steve jobs and we have this model of people that forced the universe 我们看看史蒂夫·乔布斯,我们有这种迫使宇宙前进的人的模型 to their will and and elon electric cars of the future i am going 按照他们的意愿和埃隆未来的电动汽车,我要去 to impart electric cars i'm going to make it happen and and again he kind of 为了传授电动汽车,我会让它发生,他又有点 did good for him right but for most of us mere mortals 对他来说是好事,但对我们大多数凡人来说 it's pretty hard to force people to want the thing that you're selling or the 很难强迫人们想要你正在销售的东西或 thing that you think is good for them it's really hard 你认为对他们有好处的事情其实很难 if someone doesn't want something to like debate them 如果有人不想和他们辩论 and convince them they do actually want it when they don't actually want it most 并说服他们,当他们实际上最不想要的时候,他们确实想要它 people don't have organic experience with sales and so they kind of 人们没有销售方面的有机经验,所以他们有点 their vision is like oh i walked onto a used car lot to look around and this 他们的愿景就像哦,我走进一个二手车停车场环顾四周,然后这个 00:02 00:02 genius salesforce person convinced me to buy this car and it's like 天才的销售人员说服我买这辆车,就像 that's not even how it works in real life you didn't just 这甚至不是现实生活中的运作方式,你不只是 randomly walk on the used car nobody who doesn't 随意走在二手车上,没有人不这样做 want to touch that you made a great point do you know what you know what 想要触摸你提出了一个很好的观点 你知道什么 你知道什么 kind of idea we always come like i would come up with is guess what buying a car 我们总是会想出这样的想法:猜猜买辆车是什么 sucks and dealing with car salesman sucks buying a house sucks let's just 和汽车推销员打交道很糟糕,买房子也很糟糕,让我们来吧 like build a website and we'll get rid of car dealers so this is an example of 就像建立一个网站,我们将摆脱汽车经销商,所以这是一个例子 that it's like you kind of run into something that's annoying 就好像你遇到了一些烦人的事情 and you you're like yeah let's just get rid of that and 你就像是的,让我们摆脱它吧 again i'm with you let's get rid of that you know i don't like buying a car 我再次和你在一起让我们摆脱你知道我不喜欢买车 either but i think what happens when you again haven't done the research yeah is 要么,但我认为当你再次没有完成研究时会发生什么是的 you were like oh actually there's a reason car dealers exist and oh and 你就像哦,实际上汽车经销商存在是有原因的,哦, actually there's incentives for these you know this is like like the 实际上对这些有激励措施,你知道这就像 more you dig into that you you realize that you can't just wave a magic wand and 当你深入研究时,你会意识到你不能只是挥舞魔杖 make car dealers go away you can't just sprinkle software on the 让汽车经销商走开,你不能只在汽车上撒上软件 property yeah or like realtors like buying a house why is it so hard to buy 房产 是的,或者像房地产经纪人一样买房子,为什么这么难买 00:03 00:03 a house well you know yeah i don't even know how to summarize that 你知道的房子是的,我什至不知道如何总结 but like like a lot of founders want to believe they can just like start a 但就像很多创始人想要相信他们可以开始一个 company and revolutionize the home sales process right so i feel where it's 公司并彻底改变房屋销售流程,让我感受到它的位置 coming from but in practice the simplistic engineering efficiency 来自但实际上是简单的工程效率 arguments don't always work when applied to the real world 当应用于现实世界时,论证并不总是有效 yeah i mean you know about this from hiring right like haven't you seen this 是的,我的意思是你在招聘时就知道这一点,就像你没见过这个一样 with hiring i see this all the time i see the hiring startup applies to yc 在招聘时,我总是看到这一点,我看到招聘初创公司适用于 yc and the thesis is always the same i'm an engineer i'm a genius engineer 论文总是一样的我是一名工程师我是一名天才工程师 and i'm being assessed by a non-technical recruiter 我正在接受非技术招聘人员的评估 this is a crime like this is a crime against humanity like it's it's um 这是一种犯罪,就像这是一种反人类罪,就像它是嗯 dehumanizing that i have to go through this experience 我必须经历这样的经历,这是非人性的 and if only the hiring manager was empowered with software the entire 如果招聘经理能够使用整个软件 recruiting team and all recruiters would just go away disappear off the face of 招聘团队和所有招聘人员都会消失 00:04 00:04 the earth through the hiring manager and software and 通过招聘经理和软件来地球 what's weird is that like i kind of believe the premise like i believe 奇怪的是我有点像我相信的那样相信这个前提 an engineer is better at determining whether another engineer is good or bad 一个工程师更善于判断另一个工程师的好坏 however i also look at the way the world 然而我也看待世界的方式 is organized and i ask myself well if it seems consistently organized that these 是有组织的,我问自己这些是否看起来一直有组织 massive teams of recruiters exist at all these companies there must be some 所有这些公司都存在大量的招聘人员团队,其中一定有一些 efficiency going on that i don't understand right and the one core thing 我不明白的效率是一个核心问题 that i've learned is that even though engineers are better 我学到的是,即使工程师更好 at creating other engineers there are two other facts one they don't tend to 在创造其他工程师时,还有另外两个事实,一是他们不倾向于这样做 enjoy doing it and two it doesn't tend to be the 喜欢这样做,而且两个它往往不是 greatest way to extract value out of a great engineer yeah it's not the best 从优秀工程师身上获取价值的最好方法是的,这不是最好的 use of their time like if you're employing engineers you don't really 利用他们的时间,就像你雇用工程师一样,但你实际上并没有这样做 want them to spend all their time doing this you want them to be doing their 希望他们把所有的时间都花在这件事上 你希望他们做他们的事情 jobs and so what's funny is that like hiring 工作,有趣的是,就像招聘一样 companies inevitably run against this like you aren't going to defeat hr 公司不可避免地会反对这一点,就像你不会打败人力资源一样 00:05 00:05 you aren't going to get rid of all the recruiters 你不会解雇所有的招聘人员 even though you don't believe they should exist in the world they are going 即使你不相信他们应该存在于他们要去的世界里 to exist in the world either you're going to accommodate them 要想存在于这个世界上,要么你要适应他们 or they will kill you like they tend to actually have way more power than you 否则他们会杀了你,就像他们实际上比你拥有更多的权力一样 might think in the end of the day the hiring manager is like 招聘经理最终可能会想 you know this comes up a lot like the the hiring manager is your like talk 你知道这个问题经常出现,就像招聘经理是你喜欢的谈话一样 friend but not your action friend like it's the person you talk to is like oh 朋友,但不是你的行动朋友,就像是与你交谈的人,哦 yeah i wish i never had to use these recruiters like i wish i'd have to do 是的,我希望我永远不必像我希望的那样使用这些招聘人员 this i always get all these bad candidates but they never do the thing 我总是得到所有这些糟糕的候选人,但他们从来没有这样做过 you want them to do like use your product all the time 您希望他们一直使用您的产品 to push back on ourselves hey what are dalton and michael saying 嘿道尔顿和迈克尔在说什么 they're not saying you should try to change things like shouldn't 他们并不是说你应该尝试改变不应该改变的事情 aren't we you know shouldn't you be trying harder to make the system better 难道你不知道你不应该更加努力地让系统变得更好吗 let me let me let me answer that first i don't know what you say michael 让我让我先回答一下,我不知道你在说什么,迈克尔 all we're saying is you can make huge changes in human behavior 我们想说的是你可以对人类行为做出巨大改变 00:06 00:06 if you really understand the subtle pressure points 如果你真正了解细微的压力点 you've got to really understand the motivations of all of the key parties 你必须真正了解所有关键各方的动机 and cater to those motivations cater to human institutions like like the people 并迎合这些动机 迎合像人民一样的人类机构 that do really change the way the world works 这确实改变了世界的运作方式 got a lot of small things right in the earliest stages like ride sharing like 在最早阶段就做好了很多小事情,比如拼车 the idea of getting to a stranger's car and then driving to the airport was like 坐上陌生人的车然后开车去机场的想法就像 bizarre when it came out our younger our 当我们年轻的时候它出来的时候很奇怪 younger viewers may not remember what it was like but at the time it was like 年轻的观众可能不记得那是什么样子,但当时就像 yeah here's my idea a stranger comes to your house and you get in the back seat 是的,这是我的想法,一个陌生人来到你家,你坐在后座上 of the toyota right that's normal we would have that was insane and so to 丰田的权利,这是正常的,我们会认为这是疯狂的,所以 actually architect something like ride sharing you had to really 实际上,你必须真正设计一些类似乘车共享的东西 understand all of the people involved they actually started off with those 了解所有相关人员,他们实际上是从这些人开始的 hired cars those like limo cars which was normal yeah so there's all these 租用像豪华轿车这样的汽车,这很正常,是的,所以就有了这些 like little things that had to happen for that idea to actually work and to 就像为了让这个想法真正发挥作用而必须发生的小事情 00:07 00:07 normalize ride sharing that if you didn't understand all the core 如果您不了解所有核心内容,请将拼车标准化 constituents and you're just like hey cars are inefficient we should have more 选民们就像嘿,汽车效率低下,我们应该有更多 we should let people share rides how many times has yc funded that idea 我们应该让人们共享乘车 yc 资助过多少次这个想法 before uber and it didn't work this was actually a really common bad startup 在 uber 之前,它不起作用,这实际上是一个非常常见的糟糕的初创公司 idea was ride sharing isn't that hilarious yeah and so it's 想法是拼车不是那么搞笑是的,所以它是 i guess the point we're making here and again i wanna hear what you think of 我猜想我们在这里一次又一次地表达的观点,我想听听你的想法 this michael you just need to understand the little 这个迈克尔,你只需要了解一点 things folks you need to understand the small motivations of all people involved 人们需要了解所有相关人员的小动机 in an ecosystem and and design the thing well 在生态系统中并精心设计事物 rather than just thinking you can burst in this burst down to the scene with 而不是仅仅认为你可以在这场爆发中爆发到现场 something and like everyone will magically use 类似每个人都会神奇地使用的东西 your solution and boom you know hey there's no more realtors we can just buy 你的解决方案和繁荣你知道嘿没有更多的房地产经纪人我们可以购买 and sell a house on a website like it's more complicated than that man you have 在网站上卖房子,就像它比你拥有的那个人更复杂一样 to have a really someone will solve this eventually 有一个真正的人最终会解决这个问题 maybe someone watching this video but you have to really 也许有人在看这个视频,但你必须真的 look at the intricate motivations of every person involved and have an answer 看看每个参与者错综复杂的动机并找到答案 00:08 00:08 for why they're incentivized to use your thing 为什么他们会被激励使用你的东西 you know i'm gonna try to come up with the bad analogy on the spot 你知道我会当场尝试想出一个糟糕的类比 let's say that changing the world is like uprooting a tree like a big old 可以说,改变世界就像连根拔起一棵大树 tall tree imagine there were two founders one founder knew that trees have roots 高大的树想象有两个创始人,其中一个创始人知道树有根 and the other founder had no idea right like the trees with roots person 而另一位创始人就像树有根的人一样不知道 they have an advantage they have a very large advantage the tree without roots 他们有一个优势 他们有一个非常大的优势 无根之树 person they're gonna have a lot of very horrible 他们会有很多非常可怕的人 uh how do i freeze this on the job learning so yeah i mean it's not moving 呃,我该如何在工作学习中冻结它,所以是的,我的意思是它不动 like we don't get it like like we we we're pushing it down it won't fall 就像我们不明白它就像我们把它推下去它不会掉下来一样 over yeah we've done all the math like if the tree ends right where the ground 是的,我们已经完成了所有的数学计算,就像树是否在地面上结束一样 begins like pushing like this it should it should work 开始像这样推它应该可以工作 that's a great way to say it there's so much under the surface 这是一个很好的表达方式,表面之下有很多东西 there's so much on the surface to understand with a lot of these ideas and 从表面上看,有很多东西需要理解,其中有很多想法 00:09 00:09 if you don't understand it you're yeah you're gonna learn like like 如果你不明白,你是的,你会像这样学习 you'll get some much on the job training that's a great way to say it yes 你会得到一些在职培训,这是说“是”的好方法 here was the next um comment that was written in 这是下一条评论 yc founder wrote we did not do enough research before deciding what to work on yc 创始人写道,在决定做什么之前,我们没有做足够的研究 we now realize the more research you do in your space before you write a line of 我们现在意识到,在你写下一行之前,你在你的空间中做了更多的研究 code the better it seems like people go to the effort of starting a company 代码写得越好,人们似乎都在努力创办一家公司 of trying to raise money for a company of applying to yc with a company of 试图为一家公司筹集资金 向一家公司申请 yc making it to yc interviews with a company and we can tell you haven't googled it 参加了一家公司的 yc 面试,我们可以告诉你你还没有用谷歌搜索过它 you haven't typed in like the idea that you're working on into google or read 您还没有在谷歌中输入您正在研究的想法或阅读 any articles about folks that have tried it before and this is such a self-own 任何关于以前尝试过的人的文章,这是一个自己的文章 um it's free to do research on those that came before you and failed cost you 嗯,对那些在你之前的人进行研究是免费的,但失败会让你付出代价 nothing doesn't take very much time and to spend years of your life or months of 没有什么事情不需要花很多时间,花费你生命中的数年或数月 00:10 00:10 your life or any amount of your life on an idea that you've not done just basic 你的生活或你生命中的任何一段时间都建立在你还没有完成基本的想法之上 cursory research on is really dumb do you understand like 粗略的研究真的很愚蠢你明白吗 maybe you'll do it better or different but to not even understand what came 也许你会做得更好或不同,但甚至不明白发生了什么 before you is kind of a willful ignorance and i don't get that 在你面前是一种故意的无知,我不明白 right it's almost like do you think michael do you think it's that they 对吧,这几乎就像你认为迈克尔你认为是他们吗 don't want to know or that they just don't think it applies 不想知道或者他们只是认为它不适用 to them or oh this time it's different like why would you obstinately refuse to 对他们来说或者哦,这次不一样了,就像你为什么要固执地拒绝一样 research related companies in the past i would say one this is very commonly a 过去研究相关公司我会说这是非常常见的 young founder um issue and one thing i see about young founders is their like 年轻创始人的问题,我对年轻创始人的看法之一就是他们喜欢 internet knowledge doesn't go way back so like i think the first mistake is 互联网知识不会追溯到很久以前,所以我认为第一个错误是 like well if i haven't heard of a company trying to do this 如果我没有听说过有公司尝试这样做的话就好了 that means the company has never tried to do it um 这意味着该公司从未尝试过这样做 i think the second thing that people do is they ask their friends here this is a 我认为人们做的第二件事就是问他们的朋友这是一个 situation where like googling is probably a hundred times better than 像谷歌搜索这样的情况可能比 00:11 00:11 asking your friends because like if you're a young person whose internet 询问你的朋友,因为就像你是一个有互联网的年轻人 history is like four years old your friends are probably in the similar position 历史就像四岁一样,你的朋友可能也处于类似的境地 um and then i think the last thing is a bit of a psychological thing i think 嗯,然后我认为最后一件事有点心理上的问题 that's what you're getting to which is if i'm so excited to do this why would i 这就是你要表达的意思,如果我很高兴这样做,为什么我会这样做 want to learn something that would like defeat it before it 想学一些东西想在它之前击败它 started yeah you know like can i live in the illusion in the dream for a little 开始是的你知道我可以在梦中的幻境中生活一段时间吗 longer and again let's let me be direct on this one 让我一次又一次地直接讲这个 during the dot-com bubble in the 90s a lot of people started companies 在 90 年代的互联网泡沫期间,很多人创办了公司 and a lot of them tried pretty much every idea you can imagine 他们中的很多人尝试了几乎所有你能想象到的想法 right every idea that you see today has some analog from the 90s 是的,你今天看到的每一个想法都与 90 年代有相似之处 so dig in look into it like see if people have tried this before right 所以深入研究一下,看看人们以前是否尝试过这个,对吧 same deal in the 2000s people pretty much tried every idea and again 在 2000 年代,同样的交易人们几乎尝试了每一个想法 maybe in the example of something like instacart people had tried instacart 也许在像 instacart 这样的例子中,人们尝试过 instacart 00:12 00:12 before it didn't work but the founders of instacart knew that and they 在它不起作用之前,但 instacart 的创始人知道这一点,他们 intentionally designed it to be better you understand what i'm saying like like 故意设计它是为了让你更好地理解我在说什么 they stood on the shoulders of those that came before them smart 他们站在前人的肩膀上 versus if you're the founder of instacart and you didn't realize that 相比之下,如果你是 instacart 的创始人而你没有意识到这一点 webvan existed how is that hope like you're not helping webvan 存在吗?希望你没有帮助 yourself to not know about it same in the 2010s think about how many startups 2010 年代你自己也不知道,想想有多少初创公司 we funded their tricep before and so from our perspective 我们之前资助过他们的三头肌,所以从我们的角度来看 we see patterns and the ideas people start constantly and 我们看到人们不断开始的模式和想法 we get it you know you're better smarter faster you have a better programming 我们知道你知道你更好更聪明更快你有更好的编程 language or you know whatever it is you're better you know we better ui 语言或者你知道无论是什么你更好你知道我们更好的用户界面 dalton i got better ui you know oh mobile i remember in our in 道尔顿,我的用户界面更好了,你知道哦,手机,我记得在我们的 our era when we were young founders it was like oh we're an app we're an iphone 在我们这个时代,当我们还是年轻的创始人时,我们就像是哦,我们是一个应用程序,我们是一部 iPhone app iphone changes everything which is built true iPhone 应用程序改变了一切,这是真实的 but doesn't mean we should have discounted history 但这并不意味着我们应该对历史打折扣 you know dalton as you were saying this something occurred to me 你知道道尔顿,当你这么说的时候,我突然想到了一些事情 the platforms change faster than the human problems 平台的变化速度快于人类问题的变化速度 00:13 00:13 so like you and i have lived through one web 100 web 2o 就像你和我经历过 One Web 100 Web 2O mobile and whatever the hell yeah platform yeah we've seen many of these 移动和无论如何是的平台是的我们已经看到了很多这样的 but it turns out that like i want to go grocery shopping but i don't want to go 但事实证明就像我想去杂货店购物但我不想去 to the grocery store that's been a problem the whole time 去杂货店这一直是个问题 like or i want to get good food delivered to me in where i am so i don't 喜欢或者我想在我所在的地方获得美味的食物,所以我不这样做 have to go get it same human problem the whole i want to get a job same problem 必须去解决同样的人类问题,我想找到一份工作,同样的问题 and i think that's maybe the logical reason why you should do the research 我认为这可能是你应该进行研究的合乎逻辑的原因 because it's almost guaranteed you're not solving a new problem you're just 因为几乎可以肯定你没有解决一个新问题,你只是 using a slightly new technique or a new technology or something new to 使用稍微新的技术或新技术或新的东西 try to attack an old problem let's study how everyone else tried to attack the 尝试解决一个老问题让我们研究一下其他人是如何尝试解决这个问题的 old problem and it's weird because you know 老问题而且很奇怪因为你知道 sometimes rarely but sometimes you're doing something on the internet that 有时很少,但有时你会在互联网上做一些事情 hasn't been put on the internet for um that hasn't been done internet before 还没有被放到互联网上,因为之前没有在互联网上完成过 you know with justin tv live video hadn't really been done on the internet 你知道贾斯汀电视的现场视频并没有真正在互联网上完成 before what was interesting was almost inadvertently we got to learn 在有趣的事情几乎是不经意地发生之前我们必须学习 00:14 00:14 about the old way because we started getting a lot of press coverage 关于旧方法,因为我们开始得到很多媒体报道 and we started getting a lot of these um old-fashioned video guys doing live 我们开始看到很多老式视频制作人在现场表演 video news coverage of us and we would see them with their like 我们的视频新闻报道,我们会看到他们和他们喜欢的人 van would pull up and it's like we beam this from the camera to the van to the 货车会停下来,就像我们将其从相机发送到货车再到 microwave thing on that hill over there it's gotta all line up and we're like oh 那边山上的微波炉都得排好队,我们就像哦 like and that was like state of the art and so 就像最先进的那样 to me it's like wow watching that we were like well you know our thing isn't 对我来说,这就像哇看着我们一样,你知道我们的事情不是 as good as theirs but it's way easier than having a van and a microwave dish 和他们的一样好,但比拥有一辆货车和一个微波炉要容易得多 up on a hill so nellie plays devil's advocate a little bit dalton 在山上,所以内莉扮演魔鬼代言人有点道尔顿 i have an expert advisor i have an angel investor i have a seed 我有一个专家顾问 我有一个天使投资人 我有一个种子 investor i've got a series a investor they're the experienced ones and they 投资者 我有一系列投资者 他们是经验丰富的人 他们 believe they're working with me like isn't that validation enough 相信他们正在和我一起工作,这样的验证还不够吗 00:15 00:15 don't they didn't they do this research kind of i mean let's go to this two ways 难道他们没有做这项研究吗?我的意思是让我们从两个方面着手 one it's best to do your own work on this 最好自己做这件事 um because ultimately you're responsible for your company and it working or not 嗯,因为最终你要对你的公司负责,无论它是否运转 and this is what i tell people in the batch you know i'm like well just make 这就是我告诉那批人的,你知道我只是做 sure you know you have to live you have to 你确定你知道你必须活下去 live your life so if your star doesn't work it's not really my problem you know 过你的生活,所以如果你的星星不起作用,那不是我的问题,你知道 like like i'll i'll be okay and so feel like you've done all of the 就像我会没事的,所以感觉你已经完成了所有的事情 diligence and research and you know the risks of what you're doing but you know 勤奋和研究,你知道你所做的事情的风险,但你知道 to the extent i have relevant advice it could be helpful i think the other thing 就我有相关建议而言,它可能会有所帮助,我认为另一件事 is sometimes experts can be too biased positively or negatively based on a 有时专家可能会基于某种观点而产生过于积极或消极的偏见 small data set so if you're working on a startup idea that someone 小数据集,所以如果你正在研究某人的创业想法 had either personally worked on before or lost lots of money invested in before 要么之前亲自参与过,要么之前投资过很多钱 they're going to have opinions in my case you know media and entertainment 他们会对我的情况有意见,你知道媒体和娱乐 startups are really hard so i you know i know a lot about them 创业真的很难,所以我知道我对它们了解很多 i can advise people on them but i'm not usually the most optimistic 我可以为人们提供建议,但我通常不是最乐观的 00:16 00:16 on that startup idea um and then and so when you're talking to experts 关于那个创业想法,嗯,然后当你与专家交谈时 just make sure you get a wide variety of them i think would be my my 只要确保你得到各种各样的东西,我想这就是我的 reaction to your pushback and synthesize 对你的阻力的反应和综合 them just in the same way i said earlier 他们就像我之前说的那样 it's good to listen to lots of different kinds of music to synthesize together i 听很多不同类型的音乐并将其合成在一起是很好的事情 would just be synthesizing a lot of different opinions 只是综合了很多不同的意见 or a lot of different pieces of history as you're forming an opinion you know in 或者当你形成你所知道的观点时,有很多不同的历史片段 the in the brex example they went and spoke to every person that ever tried to 在英国脱欧的例子中,他们去和每一个曾经尝试过的人交谈 start a challenger bank before and guess what they all told them they told them 之前创办了一家挑战者银行,猜猜他们都告诉了他们什么 two things one useful information that they wrote down in their notes the 他们在笔记中写下的两件事一是有用的信息 founders of did and two they told him don't do this are you crazy 创始人做了两个他们告诉他不要这样做你疯了吗 so they had the breakfast ignored that part but this is similar when you speak 所以他们的早餐忽略了这一部分,但当你说话时这很相似 to experts you just need to know what bits and 对于专家来说,您只需要知道哪些位和 pieces to draw from what they have to say than to blindly accept what they say 从他们所说的中吸取教训,而不是盲目地接受他们所说的 as facts and that includes us totally right you know i think you bought up 作为事实,这包括我们,完全正确,你知道,我认为你已经买下了 00:17 00:17 something so counterintuitive about investors like 一些对投资者来说非常违反直觉的事情,比如 i get so many emails from people saying like i'm doing social this or live video 我收到很多来自人们的电子邮件,说我正在做社交活动或直播视频 that can you help me and like i'm one of those people who's 你能帮助我吗?就像我是那些需要帮助的人之一一样 like wow i've i took a lot of hits during my social media live video days like i 就像哇,我在社交媒体直播视频期间受到了很多点击,就像我一样 i think sometimes counterintuitively investors who know slightly less about 我认为有时与直觉相反的是,对这些事情了解较少的投资者 your space can be a little bit more grasses greener 你的空间可以多一点草更绿一点 like optimistic than folks who know more about your space and i think 我认为比那些更了解你的空间的人更乐观 that's not something that i realized i don't think something that's obvious to 这不是我意识到的事情 我不认为这是显而易见的事情 founders i think that like people assume expertise equals optimism 创始人我认为就像人们认为专业知识等于乐观一样 yeah right haven't we observed the opposite of that 是的,我们没有观察到相反的情况吗 yeah i mean yeah there's something nice about not knowing much about something 是的,我是说,是的,对某事了解不多也有好处 it's much easier to see it is a simple question or a simple problem 更容易看出这是一个简单的问题或一个简单的问题 like imagine asking the founders of doordash about food 就像想象一下向 Doordash 的创始人询问有关食物的问题 00:18 00:18 delivery and what they would have to say about it versus me versus yeah exactly 交付以及他们对此的看法与我对比是的 yes 是的